China’s fast growing, high-end smartphone manufacturer will allow its loyal fans more time to play, chat, navigate and browse on a single charge.

Zhuhai, CHINA and Netanya, ISRAEL– November 23th, 2015 – Meizu and Lucidlogix (Lucid) announced today the licensing of PowerXtend, the De-facto standard in power-saving software for Meizu’s innovative and user-friendly smartphones.

PowerXtend lengthens the device daily battery life by up to 20% when using applications such as instant messaging, multimedia browsing, gaming and navigation. Integrated into the Flyme OS smart power-saving mode, PowerXtend maximizes the device user-experience by combining increased mobility and a great multimedia experience.

As a premium mobile device manufacturer, Meizu’s designers focus on combining performance, ease of use and functionality, emphasizing the satisfaction of their enthusiast customers throughout the day. Meizu’s latest generation devices are loaded with innovative technologies to provide the highest user experience while maintaining mobility and providing extended time between device charges. With the integration of PowerXtend, Meizu users enjoy improved mobility and increased productivity, with fewer stops at the charging station.

“Integrating Lucid’s PowerXtend solution will enhance and improve the user-experience of our smartphones for customers.” said Liang Dongming, CTO of Meizu. “Meizu is committed to provide a superior mobile experience by maximizing the operating time of devices and enabling our users to enjoy their premium devices throughout the day without worrying about charging.”

Meizu’s advanced users spend more time using applications that are highly demanding on computing power, display resolution and hence battery life. Lucid’s PowerXtend solution fills the gap between modern user demand for performance throughout the day and hardware power requirements due to intensive interaction between applications, content, display, and user dynamic activities. It enables up to 20% more usage time for the most demanding applications such as chatting, gaming, browsing and navigating. With over 150 million licensed devices, PowerXtend is today the de-facto standard for embedded Android battery life enhancement solutions.

“Meizu is a natural partner for Lucid and perfectly aligned with Lucid’s strategic technological abilities” said Adina Shorr, Lucid’s CEO. “Meizu’s premium smartphones are focused by design to satisfy the multimedia and gaming enthusiast user. The PowerXtend benefits are highly significant for prolonging mobile multimedia and gaming use.”

About Meizu

Meizu, one of the top ten smartphone brands in China, is a trailblazer in the innovation and design of smartphones, and always presents graceful and user-friendly devices. Established in 2003 and headquartered in Zhuhai, China, Meizu expanded into the smartphone market in 2008 and has been committed to developing high-end smartphones ever since. Based on the business philosophy and commitment to pursuing perfection, Meizu remains focused on developing innovative and user-friendly smartphones which are characterized by state-of-the-art craftsmanship, powerful specifications and an attractive price. With more than 3000 employees and 1800 retail stores, Meizu has built a global presence in Hong Kong, India, EU, Israel, Russia, Ukraine, Thailand, Indonesia etc. For more information, please visit

About LucidLogix

Lucidlogix Technologies (, provides software core for power saving solutions, satisfying the growing demand for performance and mobility. Benefiting from Lucid’s core graphics technologies, Lucid’s proprietary algorithms and software solutions dramatically improves mobile performance for Android devices. Lucidlogix is privately held and headquartered in Israel.

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